In a world overflowing with social media platforms, instant messaging apps, and targeted advertising, the humble email seems to be losing its luster. The king of digital marketing, email now finds itself battling against newer, trendier forms of communication for consumer attention.
Before we lay email marketing to rest in the digital graveyard, let’s delve into this age-old question and uncover will email marketing die or destined for extinction in the ever-changing landscape of digital communication.
Is email marketing dead?
Email marketing is not dead like email itself is not. Email is still one of the most effective ways to reach customers. There are a couple of reasons why people prefer email. People don’t want to share their data on the internet. Despite social media trends, people still love to receive emails in their inboxes.
Email marketing is still convenient, and cost effective strategy won’t disappear soon. Statista says over 306 billion emails are received and sent daily. This number is anticipated to increase by 376.4 billion in 2025. More than 4 billion people use email daily, and this number is expected to increase by 4.6 billion by 2025.
Is email still effective?
Here are some statistics from Statista
- 98% of consumers check email every day.
- 75% of millennials use email as their preferred method of business communication.
- 58% of shareholders first check email in the morning, compared to social media.
- 60% of businesses consider email as their favored promotional channel.
After these statistics, no one could say will email marketing die soon.
Email marketing dead practices need to avoid
Imperfect email design
Consumers will be more likely to read emails with fast loading time, colorful visuals, and bold CTA. An email with a catchy title, inserted with beautiful infographics, and an engaging copy will be exciting to read. As compared to emails with long paragraphs, old templates with a less compelling copy may leave readers clicking out of the email.
Not Mobile friendly
Email optimization for mobile must be an essential part of designing an email. Today people use mobile devices more than others, so email must be mobile-friendly. Use a optimized template that for small devices.
Emails that are not mobile-friendly will increase your bounce rate because of poor user experience. It is easy to stay away from something that is not attractive.
Avoid GDPR guidelines
One of the reasons that your email marketing is not working is not applying GDPR guidelines. Ensure GDPR compliance if the company that processes revealing the subject’s genetic data, health, racial or ethnic origin, religious beliefs, etc., follows the GDPR rule.
GDPR demonstrates to the consumers that their data is saved and use credible brands with personal information. They only can receive emails they are interested in.
Impersonal subject line
Email marketing is a more personalized form of marketing. The first thing in email marketing that consumers decide to read further or not is the subject line.
Creating a customized subject line is a significant component in targeting the customer. A subject line with emoji demonstrates that it took time to personalize the message.
Not using email performance metrics.
Email metrics allow you to monitor customer engagement and the gaps to improve with marketing efforts. Use metrics data properly on how many people interact and who they are.
This data will help you in making better marketing decisions. A marketer who always tracks metrics regularly can see the downside of an email campaign and improve marketing.
If your email marketing not producing sound output doesn’t necessarily mean it is dead, but it may be you are using any of the dead practice. Are you still confuse that, will email marketing die? the answer is no.
Conclusion
Will email marketing be dead? We have discussed above in-depth data proves that and shows email marketing is booming. Email marketing still has potential marketers who must focus on developing the best marketing strategy for the broad reach of the target audience.
Email marketing has immense potential when it adequately executes. Video and interactive email persuade consumers to take action.